Snowflake Launches Media Cloud for Ad-Related Data Tasks
Cloud database Snowflake has launched the Media Data Cloud, a collection of advertising and customer data-related services that include first party identity resolution from Experian, data clean room from Habu, AI-based insights from DataRobot, privacy solutions from LTI, and Unified IS 2.0 and data activation from The Trade Desk. What’s special is these can all execute within Snowflake. Previously, users would have needed to export the data from Snowflake, process it, and re-import the results.