Back in the day, one of CDPs’ main selling points was connections to many data sources. But that advantage has eroded as cloud data warehouse vendors expand their data collection toolkits. The latest development is Snowflake Openflow, which promises to make data from virtually any source in any format available within Snowflake and includes pre-built connectors for major data sources.
Five months after acquiring CDP Lytics, digital experience platform Contentstack has announced that Lytics’ capabilities are infused into its EDGE platform as Contentstack Data and Insights. EDGE also incorporates Contentstack’s headless CMS. The new capabilities include audience analytics, real-time data activation and omnichannel campaign orchestration.
You didn’t need a crystal ball to predict that AI’s ability to handle simple tasks would reduce hiring of entry-level employees who used to do them manually. This SignalFire report confirms that, although it also blames the end of “free money”-fueled over-hiring, and others cite tax changes in handling research costs. Gig work won’t pick up the slack: SimilarWeb finds that AI has led to less demand on freelance platforms and an even bigger crash for consumer edtech.
Composable CDP Hightouch is introducing same-session personalization, providing the ability to combine warehouse data and real-time signals during real-time interactions. It requires caching audience data outside of the data warehouse, bending the company’s “no copy” rule. This blog post explains how they do it.