Data collection tool Snowflake has launched an attribution modeling solution to measure ad campaign results. Wait, you say: attribution calculations are complicated and data collection is just the first step. True enough. Snowflake’s contribution is to put the data in a suitable format and push it into Snowflake, where the analytical work will take place.
Customer engagement platform Braze may qualify as a CDP but their focus is message delivery. They’ve just reinforced that with new features to sync audiences with TickTok, Snapchat, and Pinterest, to simplify consent collection, and to streamline collaboration among marketing teams. They can also push messages to your iPhone lock screen, which straddles the line between cool and creepy.
M-KOPA, the asset financing platform that offers underbanked African customers access to “productive assets” and the ability to pay for them via digital micropayments, has secured more than $250 million in new funding. The capital injection includes $55 million in equity and over $200 million in debt, huge sums in both categories that testify to strong fundamentals and solid performance for any growth-stage company in this venture capital’s current contraction.
Salesforce kicked off its big Connections conference yesterday, and if you’re surprised the focus was on generative AI, you haven’t been paying attention. Still, the focus this time was on marketing applications that draw on Salesforce CDP data, so it’s right up our alley. They also announced direct access to Google BigQuery data, ticking the “zero-copy” box as well.