Snowplow, the behavioral data creation leader, acquires Sydney-based Poplin Data

Snowplow, the industry leader in data creation and behavioral data, has announced the acquisition of Sydney-based Poplin Data, Snowplow’s exclusive integration and enablement partner in Australia and New Zealand. The acquisition of the data-specialist consulting firm, which helps organizations achieve a competitive advantage through deployment of sophisticated data-led strategies, has supported customers within the Snowplow ecosystem for six years.