When did you last Skype someone? Come to that, when did you first Skype someone? The app, precursor of FaceTime, Zoom and all the rest is bidding farewell after 23 years, with Microsoft rolling it into Microsoft Teams. Sic transit gloria mundi.
Damn the anti-trust rulings, full speed ahead seems to be the motto at Google these days. Their latest extensions include new CTV partnerships allowing ad placement across more streaming services, a new partnership with Roblox to reach gamers, and more ad placements within high-profile live and sports events. Google says its display and video ads are now reaching 98% of CTV households, not least thanks to the enormous reach of YouTube.
The martech universe grew 9% to 15,384 companies, according to the latest Scott Brinker/Frans Riemersma State of Martech report. The study includes a 96-person survey showing the share of B2C and mixed B2C/B2B companies with a CDP at the center of their stack fell by nearly 10% since 2024. But closer analysis suggests what’s really happening is companies are switching to CDPs inside customer-facing systems.
Databricks is highlighting its interest in marketers through out-of-the-box integrations with partners including Adobe, Braze, Salesforce, MessageGears, and Tealium. All will be able to run campaigns using information in the Databricks data intelligence platform without data syncing or copying.