Salesforce yesterday announced its generative AI application for CRM, named Einstein GPT. It’s far from the “world’s first”, as claimed in their press release, but does connect with Salesforce data, integrate with ChatGPT-parent OpenAI, and do all the cool generative AI content creation. Or, it will eventually: right now it’s in a closed pilot.

I don’t know when Zeta started calling itself “the AI-Powered Marketing Cloud”, but that no longer sounds very special. They’ve just announced a variety of AI-based enhancements, including omnichannel forecasting, enhanced propensity scoring, and no-code data warehouse connections. It’s the warehouse connections that catch my eye: AI has great potential to remove that bottleneck, yet few vendor talk about applying it to the problem.

Customer engagement platform Twilio has announced new platform capabilities, including the general availability of Twilio Segment’s Event-Triggered Journeys, supporting personalization based on customer intent signals in real time. In addition, Data Residency (EU) will ensure that email sending and event data are managed within the EU region, both for compliancy and customer trust. WhatsApp Business Calling will enable conversations with customers in another important channel using Twilio’s Programmable Voice Platform.