Salesforce yesterday announced its generative AI application for CRM, named Einstein GPT. It’s far from the “world’s first”, as claimed in their press release, but does connect with Salesforce data, integrate with ChatGPT-parent OpenAI, and do all the cool generative AI content creation. Or, it will eventually: right now it’s in a closed pilot.

I don’t know when Zeta started calling itself “the AI-Powered Marketing Cloud”, but that no longer sounds very special. They’ve just announced a variety of AI-based enhancements, including omnichannel forecasting, enhanced propensity scoring, and no-code data warehouse connections. It’s the warehouse connections that catch my eye: AI has great potential to remove that bottleneck, yet few vendor talk about applying it to the problem.

It’s tough to get brand safety right, but the industry keeps trying.  IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM).  Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.