Salesforce yesterday announced its generative AI application for CRM, named Einstein GPT. It’s far from the “world’s first”, as claimed in their press release, but does connect with Salesforce data, integrate with ChatGPT-parent OpenAI, and do all the cool generative AI content creation. Or, it will eventually: right now it’s in a closed pilot.

I don’t know when Zeta started calling itself “the AI-Powered Marketing Cloud”, but that no longer sounds very special. They’ve just announced a variety of AI-based enhancements, including omnichannel forecasting, enhanced propensity scoring, and no-code data warehouse connections. It’s the warehouse connections that catch my eye: AI has great potential to remove that bottleneck, yet few vendor talk about applying it to the problem.

Adobe is extending its Real Time CDP to support new data partners, look-alike audiences, and import audience segments from other systems.  The announcements came at the company’s EMEA Summit.  There were plenty of announcements about the company’s other Experience Cloud products, and of course new features powered by generative AI.