Maybe Twitter’s ad revenue prospects would be limited no matter who was running it. The analysts at eMarketer’s Insider Intelligence just their reduced their 2022 U.S. social ad spending estimate by $9 billion (12.4%.) They do expect social ad revenue to grow, but slower than the digital ad industry as a whole.
Not so long ago, deep thinkers wondered whether Twitter could be a type of alternative search engine. Today, they’re more likely to ask whether Twitter will survive at all, given the erratic choices of its new owner. Here’s a report that Twitter may require users to share location and other data for personalized ads, which is pretty much guaranteed to drive away a substantial number of members and could violate several major privacy rules.
Qualtrics collects all types of experience data, including transactions as well as feedback, and combines it into unified customer profiles. That sounds CDP-ish but their focus is on analytics that make sense of the data and workflows that trigger personalized experiences. They just added three new workflow triggers based on changes in profile data, segment members, or transaction patterns.
Salesforce’s Dreamforce mega-conference is next week and the company’s publicity elves are already working overtime. In the first of what are sure to be daily announcements this week, the company announced 100+ industry-specific prompts, data models, and AI capabilities across its fifteen industry clouds. It also launched an AI Use Case Library to house its industry-specific AI offerings.