The Southeast Asian region has seen a steadfast growth in its advertising realm, more specifically in social media which has jumped to 74.29% this year, according to the latest data from a report by customer experience and social media marketing company, Emplifi.
Retail media has proven to be a strategic investment for savvy brands because it delivers on critical key performance indicators. This article examines on how brands can gain an increase in return on investment or return on advertising spend due to retail media.
Wonder Brands, the company building Latin America’s best portfolio of digital brands, announced today that the company has closed $20 million in Seed financing. Wonder Brands seeks to optimize digital brands in the Mercado Libre and Amazon ecosystem in Latin America and identifies under-optimized businesses, leveraging technology to supercharge operations and accelerate sales though including marketing, analytics, supply chain management, and optimized working capital.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.