The Southeast Asian region has seen a steadfast growth in its advertising realm, more specifically in social media which has jumped to 74.29% this year, according to the latest data from a report by customer experience and social media marketing company, Emplifi.
Retail media has proven to be a strategic investment for savvy brands because it delivers on critical key performance indicators. This article examines on how brands can gain an increase in return on investment or return on advertising spend due to retail media.
Wonder Brands, the company building Latin America’s best portfolio of digital brands, announced today that the company has closed $20 million in Seed financing. Wonder Brands seeks to optimize digital brands in the Mercado Libre and Amazon ecosystem in Latin America and identifies under-optimized businesses, leveraging technology to supercharge operations and accelerate sales though including marketing, analytics, supply chain management, and optimized working capital.
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.