Social Commerce Struggles Due to Low Trust in Social Platforms

While retail media has been an unexpected success, its sort-of opposite, social commerce, has never met expectations.  This Simplicitydx survey explores why: the biggest problem is low trust in social platforms, which means people prefer to buy directly on brand sites.  Social shopping still has a role to play in product discovery, although social won’t always receive credit if the sale is completed elsewhere.

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Singaporean consumers’ search habits show they are seeking ‘value’ and joy, says Google

February 9, 2023

Google’s year-end rankings in Search for Singapore in 2022 have revealed that Singaporean consumers are seeking to be in control of their identities, lifestyles, and what they value. The report has identified three key consumer trends based on search behaviours by Singaporeans that marketers can leverage to optimise their marketing strategies. These are ‘soul searching’, ‘value hunting’, and ‘finding joy’.

CDPI Emerging Markets