Even as the EU attacks them and they battle each other for customer attention, Google, Facebook, and other social media leaders have announced plans to cooperate on removing terrorist content from their platforms. It’s more evidence of the powerful role they play in their customers’ lives. And a not-so-subtle reminder to governments about that power.
Competitive promotion tracker Market Track has acquired InfoScout, which captures sales information by scanning store receipts from a consumer panel. The combined firm will be able to connect marketing programs with sales results. John Wannamaker would be so happy. Market Track itself was purchased in April by Vista Equity Partners, whose other martech holdings include Marketo, Lithium, and Xactly.
I haven’t pestered you recently about GDPR (those new European data privacy rules, now less than a year away). But this Spiceworks report shows just five percent of U.S. companies have even begun to prepare, so another nudge is in order. Consider yourself nudged. Remember that GDPR affects any company holding data on European Union citizens, even if the company is the U.S.
Treasure Data will provide its system to free for companies that are stuck in contracts with other CDPs. The trade-up program is available to companies with roughly firms with $1 billion or more revenue, that already have a competitive CDP in place. There will still be some costs for services to make the conversion but Treasure Data says these are fairly small since it has considerable experience with such projects.