Meltwater’s 640-page compendium of global digital information highlights a “low stakes social” trend: audiences are asking social media to provide some light relief from the emotional turmoil of real life. On average, users are on social more than two hours each day (out of more than six hours on the internet in general). Marketers’ biggest challenge in handling social media is team bandwidth.
OpenAI has a new AI agent called Deep Research to support, well, deep research. OpenAI says it can conduct multi-step research tasks, synthesizing hundreds of online sources to create a comprehensive report at the level of a research analyst. It will support research into complex purchases, possibly including martech software. There’s no truth to the rumor that it answers every question with, “It depends.”
AI vendor Anthropic has developed a new technique to protect against universal jailbreaks, jailbreaks that can break all of a model’s defenses. The technique focuses on Constitutional Classifiers, trained on synthetically generated data, that filter the overwhelming majority of jailbreaks. Anthropic claims minimal over-refusals and no large increase in compute overhead.
The web search tool Perplexity looks like it’s taking on Google with its latest release, a web browser named Comet. Comet claims to move “from browsing to thinking,” surfacing information and search results in response to natural language queries. Comet is available immediately to Perplexity Max subscribers; others can join a wait list.