If social search is growing in importance, so too is social shopping. A new report from Horizon Media finds one in four people are using social shopping with 80% saying they make purchases twice a month. Gen Z (75%) and Millennials (76%) are open to social shopping, while Gen X (61%) is not exactly adverse.
Popular social media platform TikTok has thrown its hat into the Google-dominated search ad ring with its new Search Ads Campaign solution. This will enable keyword-based advertising on TikTok’s search results page and reflects the industry’s growing interest in social-based search. The launch comes as TikTok challenges a U.S. ban set for next year.
Salesforce yesterday announced an agreement to buy unstructured data management vendor Zoomin for an undisclosed amount. The technology will expand the capabilities of the Data Cloud CDP, especially to support AI agents. It’s Salesforce’s third acquisition this month.
Scope3 Media Reporting has raised $25 million in new funding to support its mission to measure media and advertising carbon emissions and suggest optimizations that will reduce them. Brands that use Scope3 to reduce their emissions include Coca-Cola, General Motors and Mastercard. It now plans to address the growing threat of emissions caused by the use of AI.