B2B data and tech company Demandbase announced $175 million in new financing from Vista Credit Partners.  It’s the company’s first raise since 2017 and more than doubles total funding to $318 million.  Demandbase is one of relatively few martech firms to take major new funding this year.

A large majority (79%) of tech workers would rely on artificial intelligence for everyday tasks, compared with just 48% of the general public, according to this MITRE-Harris Poll survey.  We don’t know whether AI experts share the tech workers’ confidence, which is a bit worrisome since tech workers will control the pace of AI deployment.  Tech workers and the public agree that government and industry should do more to protect against AI problems.

It’s all surveys today, Dear Reader.  Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests.  Sadly, 33% feel their needs are unmet by current brand messages.  Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%.  Content is last at 61%.