B2B data and tech company Demandbase announced $175 million in new financing from Vista Credit Partners. It’s the company’s first raise since 2017 and more than doubles total funding to $318 million. Demandbase is one of relatively few martech firms to take major new funding this year.
A large majority (79%) of tech workers would rely on artificial intelligence for everyday tasks, compared with just 48% of the general public, according to this MITRE-Harris Poll survey. We don’t know whether AI experts share the tech workers’ confidence, which is a bit worrisome since tech workers will control the pace of AI deployment. Tech workers and the public agree that government and industry should do more to protect against AI problems.
Amazon Web Services (AWS) and Salesforce announced a set of new integrations, including sales of Salesforce products on the AWS Marketplace and easier data sharing between Salesforce Data Cloud and AWS data services. Most of the changes are fairly technical but the general lesson is that even mighty Salesforce is ultimately a guest on turf controlled by AWS.