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SoftBank Separates Arm from Treasure Data

Arm plans to spin off its IoT Services Group, which includes the Treasure Data CDP, into a separate company owned by SoftBank Group and its affiliates. SoftBank also owns Arm, so this is more a reshuffling than sale. It might make a future sale easier although no one has hinted that’s the plan.

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Trigger Campaigns Outperform Batch Messages: Blueshift Study

July 9, 2020

CDP and messaging platform Blueshift reports on data from 14.9 billion messages sent through the system. They found that trigger-based email outperforms batch email by 497%, triggered push notifications outperform batch push by 1490%, and trigger campaigns using both channels are 283% more effective than single channel campaigns. No mention of campaign volumes, which are likely much smaller for triggered messages.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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