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SoftBank Separates Arm from Treasure Data

Arm plans to spin off its IoT Services Group, which includes the Treasure Data CDP, into a separate company owned by SoftBank Group and its affiliates. SoftBank also owns Arm, so this is more a reshuffling than sale. It might make a future sale easier although no one has hinted that’s the plan.

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Trigger Campaigns Outperform Batch Messages: Blueshift Study

July 9, 2020

CDP and messaging platform Blueshift reports on data from 14.9 billion messages sent through the system. They found that trigger-based email outperforms batch email by 497%, triggered push notifications outperform batch push by 1490%, and trigger campaigns using both channels are 283% more effective than single channel campaigns. No mention of campaign volumes, which are likely much smaller for triggered messages.

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Braze and Movable Ink Expand Partnership on Personalization

February 10, 2025

Movable Ink has announced that its Da Vinci AI-driven personalization solution is now fully compatible with customer engagement platform Braze. Da Vinci’s content, personalized uniquely for each customer, can now be incorporated into Braze’s customer journey orchestration across email, push, SMS and WhatsApp. Movable Ink and Braze describe the initiative as an entrance to the “Omniverse,” which we hope does better than the Metaverse.

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