News

Software Buyers Send Fewer RFPs than Others: Loopio Study

Let’s focus on B2B marketing today. We have a very interesting report on Request for Proposal (RFP) management from Loopio. Are you surprised that RFPs account for 27% of software sales revenue vs 41% across all industries? More here on RFP challenges, timelines, and the age-old question: How many SMEs does it take to answer an RFP?

More News

Next Article

Episerver Buys Insite Software to Expand Its Digital Experience Platform

December 17, 2019

The paralyzing complexity of today’s martech landscape has led investors to bet that marketers seek simplicity by buying all-in-one suites. At least, that’s how we read news that private equity-owned Episerver has bought B2B ecommerce firm Insite Software just one month after purchasing the idio recommendation engine. The deal comes just one week after Episerver competitor Acquia expanded its own footprint by buying the AgilOne CDP.

CDPI Newsletter
Previous Article

Majority of IT Leaders Expect to Drop SaaS Products Over Security Concerns: Pulse Q&A Survey

December 13, 2019

Security worries could put IT back in control. Software-as-a-service enables much self-service IT but just 19% of IT executives said 75% of their SaaS vendors meet all security requirements, according a Pulse Q&A survey for Archive360. Three quarters don’t control encryption keys with a majority of their SaaS vendors and 63% expect to retire SaaS applications that don’t provide that control.

CDPI Newsletter
Featured Article

Google Kills FLoC, Runs Out of Bird Metaphors, Offers Topics API

January 26, 2022

Google has given up on its FLoC cookie-less targeting initiative, which faced insurmountable privacy objections. The replacement, which mercifully does not reference anything bird-related, is Topics API, which will offer three recent interests for each individual based on sites they have recently visited.  The loss in targeting and tracking power is so huge that you wonder if Google is purposely showing what tighter privacy is costing the industry. Or maybe they’re just kneecapping competitors.

CDPI Newsletter