Software Buyers Send Fewer RFPs than Others: Loopio Study
Let’s focus on B2B marketing today. We have a very interesting report on Request for Proposal (RFP) management from Loopio. Are you surprised that RFPs account for 27% of software sales revenue vs 41% across all industries? More here on RFP challenges, timelines, and the age-old question: How many SMEs does it take to answer an RFP?