Amazon is no model citizen (see its history of union busting and employee injuries) but they at least try to look responsible. The latest effort is a virtual health care service called Amazon Clinic, which will “message-based virtual care” for more than 20 non-emergency health conditions such as allergies, acne and hair loss. It will complement, and perhaps help to gain approval for, Amazon’s proposed purchase of primary care providing One Medical.

Ecommerce conversion optimization vendor Fast Simon has launched a new tool to personalize experiences for anonymous audiences.  It works with website shopper behavior data, which it can track over time without capturing customer identities. The system can also use data imported from a CDP or other system if customers do identify themselves.

Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.