Sonata Software, a leading modernization and digital engineering company, has announced that it has signed up with Mumbai Indians as an associate partner for T20 women’s league in India. This partnership marks Sonata software first ever cricket sponsorship globally.
NTT, the world’s third-largest data centre service provider, said increasing competition in the sector in India will likely lead to short-term margin pressure as clients become pickier about using cloud services. In addition to global technology giants Microsoft and Amazon, many local companies have cropped up since the pandemic to build data centres in India. However, NTT said the increasing competition isn’t expected to be a threat beyond the current short-term margin pressure.
Despite bans by numerous big firms when it comes to use of the controversial ChatGPT, Rupert Murdoch’s News Corp is encouraging its Australian employees to try out the chatbot. In a memo recommending its use, News Corp also alluded to forthcoming plans to explore 10 other high-value opportunities for AI.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.