SourceMedia Launches Data-Driven Products Based on a Customer Data Platform

Finally, we have an announcement from B2B publishing company SourceMedia that they’ve launched a set of data-driven products based on “an advanced data science and machine learning utility known as a Customer Data Platform (CDP).” We don’t usually think of CDPs as belonging to media companies but SourceMedia is correctly using the term to apply to identified, first party data (owned by SourceMedia), which is one of the things that CDPs manage and Data Management Platforms (often confused with CDPs) usually do not. The new products drive advertising within the SourceMedia network and on external sites. SourceMedia also announced a team of consultants to help marketers make sense of it all.