South African startup Flow is announcing that it has raised $4.5 million in pre-Series A funding to automate social media advertising for real estate agencies. With its APIs, Flow connects to the websites of estate agencies and property developers and automates advertising for them on social media channels like Instagram and Facebook.
Your own media plans may be above average, Dear Reader, but this CMO Council report finds two-thirds of marketers are less than very confident their current media strategy will produce the desired results. Also: privacy ranks last on the list of obstacles to marketing results, while budget and talent are on top. And: 20% have a data clean room and 24% plan to add one.
Nigerian fintech startup Arteri is helping African healthcare SMEs access multiple credit options to finance their assets, inventory and running costs at low interest rates by allowing them to access various financing options via a single application and offering management tools to help digitize the operations of these SMEs.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.