If you’re more of a soap opera fan, nothing beats the tribulations of BigTech. Our latest episode finds us in South Korea, where a new law blocks Apple and Google from requiring that all sales go through their payment systems, which charge monopoly-level commissions. Apple just settled a U.S. class action suit without losing that right, but how long will the maintain it and where? Stay tuned.
Money may be your favorite topic but replacing third-party data is a close second, right? Epsilon is integrating its CORE ID identity graph and data with the Salesforce CDP, making it easier to unify customer records and expanding cross-channel reach. Salesforce CDP already had a similar deal with Dentsu Merkle’s Merkury and may have others I don’t know about.
Borzo says its gig economy workforce enables delivery via any route, any transport, any weight or size. The startup says it has built algorithms to optimize numerous parallel delivery routes, taking into account the geographical routes, packages’ contents, couriers and other factors. it now has a customer base of 2 million users, 2.5 million couriers and operates in 10 countries, including Brazil, India, Indonesia, Korea, Malaysia, Mexico, the Philippines, Russia, Turkey and Vietnam.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.