The (South) Korea Communications Commission has warned Google and Apple that they face up to $50 million in fines for forcing app developers to use specific payment systems. The possible fines of $35.2 million for Google and $15.2 million for Apple are insignificant to both companies, but it’s still a reminder that regulators around the globe are no longer letting Big Tech do as it pleases.
Brand suitability is less of a concern with Connected TV (CTV) ads, since most of the content is provided by networks and streaming providers. But campaign optimization is harder because audience data isn’t easily available. Innovid, which offers a CTV ad platform, has combined its real-time measurement with its ad serving capabilities, enabling marketers to automatically optimize campaigns as they run.
There’s little surprising in this digital experience (DX) survey from FullStory B2B, but familiar tales can be worth remembering. The main plot points are: consumers are frustrated by poor website performance (72%); DX managers say insights are vital to improving loyalty (84%) and most have a clear DX strategy (73%), yet just 43% have a clear view of customer preferences. The villain is poor data: just 24% have a single source of DX truth.
Treasure Data will provide its system to free for companies that are stuck in contracts with other CDPs. The trade-up program is available to companies with roughly firms with $1 billion or more revenue, that already have a competitive CDP in place. There will still be some costs for services to make the conversion but Treasure Data says these are fairly small since it has considerable experience with such projects.