The (South) Korea Communications Commission has warned Google and Apple that they face up to $50 million in fines for forcing app developers to use specific payment systems. The possible fines of $35.2 million for Google and $15.2 million for Apple are insignificant to both companies, but it’s still a reminder that regulators around the globe are no longer letting Big Tech do as it pleases.
Brand suitability is less of a concern with Connected TV (CTV) ads, since most of the content is provided by networks and streaming providers. But campaign optimization is harder because audience data isn’t easily available. Innovid, which offers a CTV ad platform, has combined its real-time measurement with its ad serving capabilities, enabling marketers to automatically optimize campaigns as they run.
There’s little surprising in this digital experience (DX) survey from FullStory B2B, but familiar tales can be worth remembering. The main plot points are: consumers are frustrated by poor website performance (72%); DX managers say insights are vital to improving loyalty (84%) and most have a clear DX strategy (73%), yet just 43% have a clear view of customer preferences. The villain is poor data: just 24% have a single source of DX truth.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.