The U.S. Justice Department’s three year old antitrust suit against Google finally reached trial yesterday.  Of all the suits facing Google, this is the big one, focused squarely on its dominance of the search advertising market and possibly requiring a break-up of its business should Google lose.  You can expect several more years of fun before anything is resolved.

CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph.  The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.