Antsomi announced Antsomi CDP Maturity Framework in the recent Omnichannel Playbook event. The framework aims to help brands plan for their customer data platform (CDP) implementation.
Digital marketing platform Constant Contact will acquire Vision6, a provider of SMS and email marketing software based in Brisbane, Australia, the firm announced on Tuesday. Terms were not disclosed.
We haven’t seen many recent acquisitions by CDP vendors, although that may change as they start to spend all the money they’ve been raising. mParticle is first out of the gate with the purchase of Indicative, a customer journey analytics system. Analytics is a logical next step beyond mParticle’s current positioning as a data-focused CDP.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.