South East Asia’s top digital economies grew faster than expected in 2022 and are set to reach $200 billion in total value of transactions made this year, according to a new report by Google, Temasek and Bain & Company.
Antsomi, CDP Institute and DAC have recently teamed up to organize events to push the use of customer data platform (CDP) in Southeast Asia, whereby the seminars were held in Vietnam and Indonesia, respectively. The three entities are excited to see the industry’s enthusiastic responses with the urge to learn how CDP can help drive marketing transformation.
Globo, the largest commercial TV network in Latin America, announced it has a strategic partnership with HeadSpin, the developer of a data science-driven digital experience intelligence platform. HeadSpin is used to provide flawless digital experiences via a state-of-the-art testing automation solution, conducted in real-time, with AI & machine learning (ML) capabilities to perform root cause analyses of problems that erode user experience.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.