Google announced a range of advertising improvements at its Google Live conference.  Changes include Zapier integration for CRM connections, expanded cross-channel attribution analytics and testing, auto-created responsive search ads, and connected TV campaigns targeted against affinition, in-market, and demographic audiences.  Several other goodies too, if you’re interested.

Google is facing another antitrust lawsuit, this time in Canada, specifically focusing on anti-competitive practices in online advertising. The Competition Tribunal has been asked to order Google to sell two of its ad tech tools, prohibit future anti-competitive practices and fine the company billions of dollars. In response, Google points to a highly competitive market offering plenty of alternatives.