Email sending platform SparkPost is buying eDataSource, which helps identify and resolve email deliverability issues. It’s SparkPost’s first acquisition but others have been rolling up email vendors for years. Apparently it’s a lot of fun.
Customer Data Platforms are supposed to be good at connecting with other systems, so it’s always a bit unclear whether a new integration is newsworthy. But let’s lead today with an integration between the Lytics CDP and Salesforce Marketing Cloud. It’s interesting because uses Salesforce as a delivery engine for Lytics campaigns.
Sticking with user experience, OpenText recently launched Core Experience Insights, a journey mapping application. The system combines data from multiple sources to visualize behaviors across touchpoints. It uses text analysis to include communications, Web content, and call center interactions.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.