Here’s a more conventional item: a product launch. The vendor is Spatially, which provides businesses with location-tagged consumer data. They just added the ability to run geo-targeted ad campaigns in Google AdWords and Facebook.
Today is 10/10, which makes it Duopoly Day and thus a good time to indulge my obsession with Google/Facebook and walled garden vendors in general.
IKEA might be able to offer same day delivery, but to be really convenient they’d need to stuff a little assembly person (or robot) inside the package.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.