Expect a slow week in martech news, Dear Reader. At least the nice people at Spiceworks Ziff Davis have tossed us a small bone by purchasing Aberdeen, which generates intent data about B2B buyers through research, media, and demand generation programs. It’s the latest expansion by Ziff, which purchased Spiceworks itself last year and Revenu8, which published MarTech Advisor, in 2018.
If court decides payment losses can be passed on to merchants.
The Pubmatic study also found that poor measurability is among the top obstacles to OTT TV advertising, with privacy and security close behind. Nielsen can’t help with privacy but they’re making a big push to improve measurement. They’ve recently added connections to 55 million devices including Vizio smart TVs, DISH and AT&T DIRECTV set-top boxes, and Nielsen’s Advanced Video Advertising panel.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.