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Splitit Partners with Leading Middle East BNPL Provider tabby

Splitit, the company empowering consumers to use their existing credit to spread payments over time, announced a partnership with tabby, the leading Middle East Buy Now Pay Later (BNPL) provider. tabby is the leading BNPL provider serving the United Arab Emirates and Saudi Arabia, supporting more than 2,000 merchants, including Ikea, SHEIN, Marks and Spencer, adidas, and Toys R Us. tabby will integrate Splitit’s installment payment platform through a white-label solution to allow tabby’s merchants to offer installments on credit cards.

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Marketing Tech Company Sojern to Drive Abu Dhabi Hotel Bookings

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64% of Advertisers Say Apple ATT Hurt Campaign Results

February 2, 2023

You’re probably heard about IAB CEO David Cohen’s blistering attack on privacy advocates.  Here’s why he cares: 64% of advertisers told Wpromote their campaigns were less successful after Apple introduced App Tracking Transparency, which requires user permission to track their behaviors.  Lots more here on alternatives to third party cookies (Google’s Topics API is leading the horse race), data clean rooms, state privacy regulations, and using CDPs for advertising.

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