Spongecell automatically generates, tests, and optimizes different creative variations for online ads, using customer data for personalization and content selection. By streamlining the personalization process, it makes it easier for marketers to get more value from their customer data. The company has just raised $10.5 million to expand its business.
Customer analytics vendor Fospha has purchased customer data platform and journey manager iJento to create unified offering. Both firms are in the portfolio of technology investment firm Blenheim Chalcot, which purchased iJento in March 2016.
We might as well go for the self-reference trifecta. The Institute is working with MarTech Advisor on a survey about customer data management practices. Please fill it out here and pass the link on to others. Thanks!
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.