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Sportradar’s FanID will Support Personalization in a Post-Cookie World

Sports tech company Sportradar, a partner of organizations including the NBA and NHL, has launched FanID which draws on a range of first-party data sources to create anonymous but marketable fan profiles. The data will come from rights holders, commercial partners, and media companies. Sportradar’s own marketing activation tech will create multi-channel campaigns based on these profiles.

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Salesforce Releases Generative AI Solutions for Retail Marketers

January 17, 2024

Salesforce debuted new AI-powered tools for retail marketers at NRF this week. They include segment creation in Data Cloud driven by natural language prompts, prompt-driven content creation (email subject lines and body copy plus visual content) and predictive insights into potential promotion revenue. Also launched, Einstein CoPilot for Shoppers, a tool to conduct real-time conversations on retailer channels such as messaging apps.

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