News

Sportradar’s FanID will Support Personalization in a Post-Cookie World

Sports tech company Sportradar, a partner of organizations including the NBA and NHL, has launched FanID which draws on a range of first-party data sources to create anonymous but marketable fan profiles. The data will come from rights holders, commercial partners, and media companies. Sportradar’s own marketing activation tech will create multi-channel campaigns based on these profiles.