Spotad also automatically manages online ad campaigns, although its specialty is optimizing programmatic buying of mobile ads. It does this by analyzing broad market data and advertisers’ own marketing data to figure out the best time to run ads for a target demographic. Using artificial intelligence, of course. The Israel-based company just raised $3.5 million Series A and moved itself to China, the better to grow in that market.
It’s Valentine’s Day, right? And Valentines Day is all about relationships, just like the customer data in CDPs is about relationships. So shouldn’t we really call it CDP Day? Or, at least, cover CDPs in today’s newsletter? Let’s start with TagCommander, a Paris-based CDP that has just renamed itself Commanders Act. The aim is to clarify that they’re now much broader than just tag management. The system now has modules for cross-identity data unification, attribution, and segmentation as well as tag management.
If this bar is any good at all, at least one TV will be showing the Drone Racing League, which launched year and now has sponsors including Bud Light, Toy State, and the German insurer Allianz. This has almost nothing to do with CDPs, although there’s sure to be a customer database of league fans somewhere. I just think it’s cool there’s a Drone Racing League.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.