Audio streaming service Spotify has acquired Megaphone, which inserts ads into podcasts. Spotify could do that already but Megaphone offers more precise audience data, enabling more precise targeting. Price was $235 million.
Data aggregator and CDP vendor Zeotap has added $18.5 million to its Series C funding, bringing the Series C to $60.5 million and total funding to $81 million. Zeotap is among the many vendors offering a universal identifier to help replace third-party cookies.
And here’s one more puzzle: a majority of consumers in this Mitel survey reported that customer experience has actually improved during the pandemic. The figure was 60% globally and 71% in the U.S. Don’t tell the folks at Snap that chatbots and virtual agents are consumers’ least favorite support channels.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.