Spotify Purchases Whooshkaa to Simplify Podcast Creation

Spotify just bought Whooshkaa, another Australian firm.  They have a platform that converts audio content like radio broadcasts into on-demand podcasts, handling everything from hosting to promotion to monetization to measurement.  It’s part of Spotify’s on-going push into the podcast industry.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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