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Spotify Tests Voice-Activated Ads

If you care about your own privacy, you may not be thrilled that while you’re listening to Spotify, Spotify is listening back. But, yup, they’ve just started testing ads that ask listeners if they want to hear more and then wait for a response. They immediately turn off your microphone if you don’t accept the offer. I could add something sarcastic but why bother?

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SAP Announces CDP Plan But No Details

May 7, 2019

SAP yesterday joined the parade of enterprise software vendors who announce plans to launch a CDP without revealing a schedule or details. The goal they described – “to ingest all customer attributes to create a unified profile, including experiential, operational events and activity, behavioural, consent and first-party profile, and demographic data” and share these in real time with SAP and third party applications – sounds like a real CDP. We’ll see what they deliver.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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