Spreadsheets Are The Most Popular Marketing Ops Tool: MarketingOps Survey
Marketing operations staff are responsible for running many of those martech systems. This MarketingOps report, sponsored by Knak and Adobe, finds that Adobe Marketo Engage, HubSpot, and Salesforce Marketing Cloud are packaged software they use most – although spreadsheets are the most popular tool of all. Integration (69%) and scalability (53%) were the most-chosen criteria for new tech, but take that with a grain of salt: apparently features were not an option in the survey.