Spreadsheets Are The Most Popular Marketing Ops Tool: MarketingOps Survey

Marketing operations staff are responsible for running many of those martech systems. This MarketingOps report, sponsored by Knak and Adobe, finds that Adobe Marketo Engage, HubSpot, and Salesforce Marketing Cloud are packaged software they use most – although spreadsheets are the most popular tool of all. Integration (69%) and scalability (53%) were the most-chosen criteria for new tech, but take that with a grain of salt: apparently features were not an option in the survey.

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U.S. Martech Spend to Exceed $20 Billion in 2022: eMarketer

September 6, 2022

Martech spending in the U.S. will exceed $20 billion in 2022, according to this eMarketer forecast. Wow, that’s impressive…oh wait, it’s a tiny fraction of the $344 billion global martech spend estimated by other sources, based largely on Gartner’s well-known estimate that martech is about one-quarter of all marketing spend. Further perspective:  Salesforce alone had $26 billion in revenue last year, although not all of that would count as martech.

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Eight hundred million facial records left exposed by Chinese company, Xinai

September 6, 2022

A mass data breach that’s considered the second largest known after a one billion record breach in China earlier this summer, has been revealed also in China. In this case, human error at the Hangzhou tech company Xinai Electronics inadvertently exposed facial data of 800 million people. Additionally, the company’s database ties to its cloud-based vehicle license plate recognition system. Xinai’s exposed data was not password protected and was found easily available on the web, according to the data researcher who discovered it.

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