Sprinklr, which collects and classifies customer comments from social media, review sites, chat apps, and other external systems, has expanded its partnership with Salesforce to make it easier to load that data into the Salesforce CDP. They also announced an agreement to work with Accenture to make it happen. Sprinklr has already has partnerships with other CDP vendors including Adobe and SAP.
Additionally, the IMDA is proposing a fine of as much as S$1 million for sites that won’t comply with its practices.
Regulators are increasingly hostile to app store owners who require apps to funnel payments through the store owner’s payment system and pay a hefty commission for the privilege. Apple has received most of the unwanted attention, but Google is in regulators’ sights as well. Google has responded with a pilot program to allow third-party billing in Android apps. It just expanded the pilot to include the U.S., European Union, and other regions.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.