CX platform Sprinklr has announced an integration with fledgling social media network Bluesky. Sprinklr customers can now use the platform to engage with Bluesky’s 30 million users. They will also be able to pull Bluesky data into Sprinklr’s social listening and analytics dashboards.
Tofu has raised $12 million in Series A funding to support the ongoing development of its AI-powered unified marketing platform. Identifying worsening “martech bloat” as a problem for GTM teams, Tofu is proffering its platform as an integrated marketing solution with gen AI embedded. This intended to avoid the adoption of multiple AI-related tools with overlapping functionality.
Following a 43% increase in revenue YoY in 2024, AppLovin will divest itself of its gaming apps business in Q1 2025 for an estimated $900 million. Going forward it will prioritize mobile ads, which have been driving revenue growth. Think they’ll change the name to AdLovin?
Preliminary findings by the European Commission state that Apple and Google are in violation of the EU’s Digital Markets Act. Among the findings, Google Search is accused of prioritizing Google’s own products and services in results; Apple is instructed to improve interoperability between iOS and third-party devices. The companies now have an opportunity to respond.