You may think of Sprinklr as a social listening platform, but they see themselves as “world’s first Unified Front Office for Modern Channels”. In practice, Sprinklr handles messaging and collects data from customer-facing systems like CRM and marketing automation without fully replacing them. Sprinklr just expanded a bit further by purchasing Nanigans’ social advertising business.
I was all set to make fun of WalkMe for calling itself a “digital adoption platform” as if that were an actual software category – only to find it really is one: TrustRadius lists a dozen products in the field. These systems watch user behavior and make suggestions to help them learn new products. WalkMe just raised $90 million, bringing its total funding to $307 million.
Ah, but what about capturing consent from smart TV viewers, you may wonder. Not to worry: privacy compliance vendor Sourcepoint has launched a solution that lets over-the-top (OTT) and connected TV (CTV) devices capture preferences and share them across platforms.
Digital advertising platform PubMatic’s new partnership with GroupM, WPP’s media investment group, will enable the delivery of AI-powered cohort modeling to advertisers. Using a distributed AI model developed by Resolve, the collaboration aims to generate privacy-compliant audience segments across multiple publishers simultaneously. Not only does the targeting not rely on third party cookies, it also eradicates the need for user data to be moved or shared during the ad buying process.