Sprinklr Expands Beyond Social to All Customer Experiences

Social media platform Sprinklr has repositioned itself as a “unified platform for customer experience management (CXM)”. The system can ingest data from email, e-commerce, and other non-social sources to build a unified customer view, and can make this data available to external systems. It also provides extensive features for social and customer care interactions, paid media and audience management, and content management. It still seems to lack connections with customer-facing systems including web sites, email, and offline.