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Sprinklr Expands Beyond Social to All Customer Experiences

Social media platform Sprinklr has repositioned itself as a “unified platform for customer experience management (CXM)”. The system can ingest data from email, e-commerce, and other non-social sources to build a unified customer view, and can make this data available to external systems. It also provides extensive features for social and customer care interactions, paid media and audience management, and content management. It still seems to lack connections with customer-facing systems including web sites, email, and offline.

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12% of Companies Have a Separate Digital Marketing Team: TFM Insights Survey

April 10, 2017

Just 12% of companies have a separate digital marketing team while 81% have a mixed team, according to a survey from Technology for Marketing, Institute of Direct and Digital Marketing, and Pure360. Martech is “owned” by marketing alone at 12% of the companies, by IT only at 29%, and is shared between the two at 36%. Also some very interesting details on what’s done in-house vs. outsourced. Worth a look.

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Google Again Delays Third-Party Cookie Deprecation

April 25, 2024

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.

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