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Sprout Social Adds Social Commerce Integrations

It’s kindof a big deal, but you’ve probably already heard that a federal judge has delayed, and perhaps killed, the big federal and state anti-trust suit against Facebook.  So I’ll report instead that Sprout Social is doing its bit to advance the cause of social commerce by integrating with Shopify and Facebook Shops. Sprout Social users will have easy access to customers’ purchase history while interacting with them through social channels.

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Shopify Reduces App Store Developer Fees

June 30, 2021

Shopify is reducing the share of revenue it takes from app developers on its marketplace.  The move follows similar reductions by Apple, Google, and Amazon, who are all under anti-trust pressure that takes high app marketplace fees are prime evidence of monopoly positions.  Shopify’s particular change is to cut it’s current 20% fee to zero for developers who earn less than $1 million per year on its App Store and Theme Store.

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Kibo Commerce Adds Personalized Recommendations

June 29, 2021

Unified commerce platform Kibo also has new integrations, although they’re with the Monetate and Certona personalization systems that Kibo already owns. The spawn includes personalized site search, personalized category pages, and predictive visual search. By happy coincidence, I also have this Lucidworks study showing that 78% of shoppers interact with product recommends and 62% often make unplanned purchases based on them.

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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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