Squarespace Raises $300 Million at $10 Billion Valuation

Let’s follow some money today, Dear Reader. We’ll start with a $300 million funding by Website builder Squarespace, which has grown to include ecommerce, email, SEO, and social content. The round brings total funding to $578 million at a $10 billion valuation. No word on revenue although a newspaper article last November pegged it at $500 million pre-pandemic.

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Yotpo Raises $230 Million to Grow Customer Engagement Platform

March 19, 2021

We also have a $230 million Series F from Yotpo, which offers customer engagement modules for SMS messaging, loyalty and referrals, and user reviews, comments, and content. It’s an integrated platform but also connects with ecommerce platforms including Shopify, Magento, SAP, Salesforce, and BigCommerce. Total funding is now $406 million and the deal values the company at $1.4 billion, a hefty 14x their $100 million revenue.

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Just 17% of Companies Do a Good Job Tracking Lifetime Value: Deloitte Digital and CMO Council

March 18, 2021

But, hey, we can’t spend all our time worrying about privacy.  So let’s worry that 44% of marketers aren’t effectively targeting their marketing to improve lifetime customer value.  In fact, just 17% even do a good job of tracking it, according to Deloitte Digital and CMO Council.  Good news for CDP fans: marketers top priority for the next 12 months is building a unified customer view.

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Most Marketers Say They’re Using the Metaverse and It’s Great: Qualtrics Report

July 5, 2022

Will the metaverse rescue marketers from the loss of third-party cookies and device tracking?  Perhaps you scoff the metaverse doesn’t actually exist.  That didn’t prevent 74% of marketers telling Qualtrics they were already advertising in it and 59% of that group saying it’s their most successful channel.  Pioneering?  Optimistic? Delusional?  Take your pick.

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