StackAdapt will integrate email marketing and a first-party Data Hub into its programmatic advertising platform. This will enable users to activate email campaigns alongside programmatic campaigns in display, TV, video and other media. The email solution is supported by Data Hub which uses first-party data to orchestrate customer journeys and measure outcomes.
In a new district court filing, the DOJ has proposed that Google divest itself of ad exchange product AdX and pursue a phased sale of ad server DoubleClick for Publishers in order to restore competition in the adtech space. This follows a decision by the judge finding Google guilty of acquiring and maintaining monopoly power in digital advertising. Google argues the measures would harm advertisers and publishers.
You might think that every CDP can integrate external data these days, but that’s not necessarily true. So let’s report that BlueConic has added Secure Data Sharing for Snowflake, which means it can connect directly to governed data within Snowflake without exporting or copying. This was one of a number of recent announcements from BlueConic, including the adoption of a new descriptor for their offering, Customer Growth Engine.
Databricks is highlighting its interest in marketers through out-of-the-box integrations with partners including Adobe, Braze, Salesforce, MessageGears, and Tealium. All will be able to run campaigns using information in the Databricks data intelligence platform without data syncing or copying.