Coming out of NRF 2025, product announcements from SAP including a new solution for customer loyalty management. Features include connecting shopper profiles with a cloud-based loyalty wallet and unified loyalty data across multiple brands and regions. It will also add an AI shopping assistant to SAP Commerce Cloud.

Livestream auction platform Whatnot has raised $265 million in Series E funding at a nearly $5 billion valuation. Whatnot is seen as a competitor to TikTok Shop. It’s not just in the creator space that people will look for alternatives should TikTok be banned in the U.S.

Changes in marketing channels and data access have made advertising measurement more important, and challenging, than ever.  Taking advantage of growing interest in the topic, Bain Capital is selling Kantar Group’s audience measurement division, Kantar Media, to global investment firm H.I.G. Capital for “approximately $1 billion”.  Kantar Media accounts for 4,500  of Kantar Group’s 25,000 employees.