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Stagwell expands in Latin America with Allison+Partners and Grupo Garnier partnership

Stagwell is expanding its creative, content, media and marketing communications capabilities throughout Latin America with a new partnership between Stagwell agency Allison+Partners and Latin American heritage agency Grupo Garnier.
The partnership will see Grupo Garnier rebranding offices in eight markets as Allison+Partners, including in Costa Rica, El Salvador, Guatemala, Panama, Honduras, Ecuador, Peru and Mexico.

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Chile eCommerce market has Latin America’s highest eCommerce transactions per capita (report)

October 7, 2021

Despite its small size, Chile’s e-commerce indicators are impressive. With the highest banking, Internet and smartphone penetration in the region, Chileans are better prepared than any other Latin Americans to adopt e-commerce. Chileans’ online spend is disproportionately high for their small population of 18 million; in 2016, per capita e-commerce spend in Chile was $222 compared to $120 in Brazil and $138 in Argentina.

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Salesforce Connects AI-Based Marketing Apps with Data from CDP and Google

June 8, 2023

Salesforce kicked off its big Connections conference yesterday, and if you’re surprised the focus was on generative AI, you haven’t been paying attention.  Still, the focus this time was on marketing applications that draw on Salesforce CDP data, so it’s right up our alley.  They also announced direct access to Google BigQuery data, ticking the “zero-copy” box as well.

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