Linking customer IDs is just the start to building a unified customer view. Marketers also struggle to connect information across different data stores. Starburst just raised a $22 million Series A for its system, which enables SQL queries against multiple data stores. It’s based the open source Presto distributed query engine.
Here’s a buzzword bonanza: open source, privacy-safe, AI-driven, voice-based personal assistant Snips has been purchased for $37.5 million by smart-speaker company Sonos. Snips’ conversational software runs on a local device without transferring voice data to the cloud. It can work without an internet connection.
Amazon Web Services also has news: an AWS Data Exchange to streamline the process of finding and using third party data. I The program launches with more than 1,000 data products including sets from Reuters, Change Healthcare, Dun & Bradstreet, and Foursquare. Any personal data is properly anonymized, of course.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.