Salesforce announced the launch of Salesforce Starter for Micro, Small and Medium Enterprise (MSME) businesses in India. Starter is an easy-to-use CRM that includes sales, service, and email outreach tools in one suite, helping companies get started – so they have the tools to improve customer experiences, reduce costs, and drive revenue.

Mitgo has launched ‘Takeads’, a privacy-first and cookieless platform to bring a user-centric approach to native advertising in the Middle East and North Africa (MENA) region. The mar-tech (marketing technology) company started to work on its native advertising offering five years ago. Takeads’ delivers targeted advertisements without utilising the users’ personal or behavioural tracking data. Instead of user data, its analytical algorithm runs on content analysis.