Cross-channel programmatic campaign platform Amobee has acquired the assets of bankrupt Videology, which optimizes ad spend across digital video and TV channels. Amobee runs people-centric campaigns across those channels plus social, mobile, and display. The deal reflects continued consolidation in the ad tech industry.

Voice search isn’t the technology of the future because it’s already here: 27% of respondents to this Global Web Index survey said they use voice search on mobile each month. Mobile payment usage has grown from 26% in 2016 to 37% in 2018. The study found that different drivers for brand discovery, purchase decisions, and brand advocacy. Much food for thought.

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.