Stirista Adds Individual Contact Info to B2B and B2C Profiles

Digital marketing agency Stirista has introduced StiristaLINK, a service to enrich B2B and B2C profiles with business, consumer, and social data including contact information. B2B profiles are linked to consumer information using proprietary geo-coding methodology. Just in case you didn’t have enough data sources to consider.

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Data Prep Market to Grow 25% per Year through 2021: MarketsandMarkets Study

November 30, 2016

The market for data preparation systems will grow 25% per year to reach $3.93 billion by 2021, according to a new study from oddly-named market research firm Marketsandmarkets. Although the report cites self-service data preparation as a particular growth area, it focuses primarily on tools used by IT departments. As you know, data preparation is one of the key features of a Customer Data Platform: so growth in this market is good news for CDP vendors and potential users.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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