Many companies don’t have enough data of their own to build an effective identity graph or complete profiles. Stirista fills the gaps with third party data, both by enhancing existing customer records and adding new contacts. Stirista just launched Access B2B, a new division focused on B2B clients. In addition to data, Stirista provides email and advertising campaigns.
D4t4 Solutions’ Celebrus CDP is offering its own system for matching first-party identifiers and assembling customer profiles based on the results. It runs in real-time and takes advantage of Celebrus’ core technology, which collects detailed behavioral data without conventional Web site tags. If you’re wondering about the name “D4t4”, it looks like “Data” if you print it in the right font and have had a pint or two.
Few marketers doubt that personalization works but it’s still nice to see some proof. This study by personalization vendor Aki offers proper test vs control comparisons, although they only created a handful of segments and showed the same “personalized” ad to everyone in each segment. It does show the segment-specific messages beat generic messages and offers some details which groups are most responsive.
Twilio has launched a real-time identity resolution solution, Segment Unify, that generates unified customer profiles within the Segment CDP and shares them with external systems via a Reverse ETL capability. Highlighting Reverse ETL features has become an increasingly popular tactic among CDP vendors who face aggressive competition from stand-alone Reverse ETL products.