Many companies don’t have enough data of their own to build an effective identity graph or complete profiles. Stirista fills the gaps with third party data, both by enhancing existing customer records and adding new contacts. Stirista just launched Access B2B, a new division focused on B2B clients. In addition to data, Stirista provides email and advertising campaigns.
D4t4 Solutions’ Celebrus CDP is offering its own system for matching first-party identifiers and assembling customer profiles based on the results. It runs in real-time and takes advantage of Celebrus’ core technology, which collects detailed behavioral data without conventional Web site tags. If you’re wondering about the name “D4t4”, it looks like “Data” if you print it in the right font and have had a pint or two.
Few marketers doubt that personalization works but it’s still nice to see some proof. This study by personalization vendor Aki offers proper test vs control comparisons, although they only created a handful of segments and showed the same “personalized” ad to everyone in each segment. It does show the segment-specific messages beat generic messages and offers some details which groups are most responsive.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.